Work Experience & Industries
Pet • Health & Wellness • DTC • Food & Beverage • Household • and more
Meet the Founders
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Laura Brooks | Principal Consultant
Laura is a classically trained marketer with 15+ years of experience ranging from well-established brands with low category growth rates to emerging low awareness brands with high growth rates. Category experience is broad and robust including: supplements, pet, better-for-you snacks, cleaning, beauty, household and more.
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Nicole Heath | Principal Consultant
Nicole has 12+ years of marketing experience focusing on branding and digital/eCommerce. She has worked with both large established companies and smaller organizations leading all marketing initiatives. Category experience includes: CPG, gifting, pet, athletic apparel, supplements, and overall health & wellness.

