Work Experience & Industries

Pet Health & Wellness DTC Food & Beverage Household and more

Logo with the text 'Waggin' Train' and the slogan 'TAILS DON'T LIE'
Solid Gold logo with the text 'Holistic Pet Nutrition' underneath
Fresh Step logo on a gray background
Logo for Scoop Away with stylized text in black and white
Deep River Snacks logo with a mountain scene and the phrase 'Because We Give a Chip!'
Hidden Valley logo with stylized gray and white text on a gray background.
Clorox logo in black and white
King Ford logo with white text inside an oval shape.
Pine-Sol logo in gray 3D text on a white background.
Logo of Dojo Labs featuring a pig wearing a diaper and two swords crossed behind its head.
Burt's Bees logo in black text on a white background.
New Balance logo with stylized letters and brand name below.
A black silhouette of a running person holding a rose, with "FTD" on the left and "1910" on the right, representing the FTD flower delivery company's logo.
Logo with an illustration of a food basket with splashes above it, followed by the word 'edible'
Brita logo with black text and a gray dotted design above the word 'BRITA'.
Glad logo in black and white.
Logo for Angie’s Boom Chicka Pop snack brand with circular emblem and large text
Cartoon alligator wearing a cap, with the word 'LILBABY' written vertically next to it.
Nacho logo with the words "Made by Nacho" in gray and white text.
Logo for Women on Boards, Tomorrow
FleliGood logo featuring a cartoon gray dog with a collar, running over a curved shape, with the text 'FleliGood' in large, stylized letters below.
Logo for Lucy Pet company
Simply Protein logo for pets, Inc.
Logo of Blues Hog featuring two cartoon pigs wearing sunglasses and hats, with the text "Blues Hog" in bold letters.

Meet the Founders

  • A photo of Laura Brooks wearing a blue blazer and a gold necklace, leaning against a brick wall outdoors.

    Laura Brooks | Principal Consultant

    Laura is a classically trained marketer with 15+ years of experience ranging from well-established brands with low category growth rates to emerging low awareness brands with high growth rates. Category experience is broad and robust including: supplements, pet, better-for-you snacks, cleaning, beauty, household and more.

  • A photo of Nicole Heath wearing a white shirt standing against a plain white background.

    Nicole Heath | Principal Consultant

    Nicole has 12+ years of marketing experience focusing on branding and digital/eCommerce. She has worked with both large established companies and smaller organizations leading all marketing initiatives. Category experience includes: CPG, gifting, pet, athletic apparel, supplements, and overall health & wellness.